Best Practices for Addressing Disasters on Social Media

Whether you’re dealing with a hurricane or shooting, it’s never easy to prepare for a disaster. Any disaster is unpredictable, and you will only know the impact when the worst ends.

Despite this uncertainty, it’s essential to have a plan for addressing natural disasters or any emergency that involves social media engagement. The benefits of social media in emergency management include connecting and sympathizing with and assisting those who need help. Follow our three tips for addressing disasters on social media to approach your struggling community in the right way during any unforeseen or uncontrollable disaster.

1. Post Appropriate Content

When a natural disaster occurs, the last thing you want to do is carry on as if nothing happened. People could view your social media content as inconsiderate if you’re continuing to release marketing content that promotes your business or property instead of addressing the coming or recently passed natural disaster. Instead, create posts for Twitter, Facebook and Instagram that help those in need.

Many individuals will turn to social media for information before a news source to receive updates about a tragic event. Use your social media accounts to act as an informational source. Update community members on the latest news from the state government, provide tips on how to stay calm and make your platform an engaging environment where people can go if they have questions.

2. Use Hashtags

One useful tool for social media crisis management is hashtags. By creating a hashtag, you add to other posts with the same hashtag. This creates a place where people can interact with each other, provide news, share their stories and ask for help. During a crisis, using a hashtag can show those in your community who have supported your business that you’re giving them the help they need.

Make sure the hashtag has not been used before. It may need to be specific as well since millions of people use hashtags. Then, promote the hashtag in posts and on your profile so other people can use it.

3. Encourage People to Sign Up for Alerts

When your company devotes your social media channels to purely addressing a natural disaster, you can encourage people to sign up for alerts about your posts. For example, Twitter users can opt to receive an account’s posts through text, helping them read updates sooner. On Facebook, people can sign up for notifications every time your page posts to see exactly what you’re sharing.

By employing these kinds of notifications, people can get directives and guidance during disasters. Whether you have to put a building under a lockdown or explain general guidelines for disaster preparation, alerts and notifications keep people up to date and engaged with how to handle a disaster.

Contact Unlimited Restoration for Disaster Planning

When it comes to disaster management, your property needs a plan that includes the proper way to manage your social media content. For additional disaster management services, contact Unlimited Restoration. Our company specializes in minimizing the interruption disaster-caused property damage can create. Contact us to learn more about our emergency services.


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